Since becoming Editor-in-Chief of Lucky in June 2013, Eva Chen has chosen Miranda Kerr to be the first model she has used for the cover of the magazine.
In her June/July Editor’s Letter, Eva wrote about the power of models and how she plans to use more models on future covers.
As «Lucky evolves into a magazine as much about personal style as shopping, I find models to be perfectly on point again . . . Models, even before celebrities, usher in new trends—since they get first access to fashion . . . She [Miranda Kerr] may be the first model I’ve put on Lucky’s cover—but mark my words, she won’t be the last.»