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Paras, comes from Indonesian word. Means hot stone on the top of volcano. And it symbolizes the burning passion of company with the leading position in the fashion industry.

In 2002, Paras talent management established in Shanghai, which is a fashion talents developing management company both for domestic market and global market. In 2010, Beijing branch established. Paras made up of leading developing team, production implementing team and booker team. We signed more than hundreds models. Focusing on developing Chinese modeling branding; building the suitable criterion for model selection; discovering the models’ potential and making customization career plan for them. Based on our professional operation, we achieved success in model promotion both in domestic and global. Such as Ai Li, Jie Wei, Emma Pei, Lili Ji, Grace Gao, Sissi Hou, Lily He, Ruoyang He, Xiaoyin Wang, Lee L and John Lyu etc.

Paras models attended the “chinese new year” fashion show with China fashion designer association in Louvre Paris in 2003. And it caused a sensation in the Europe. Moreover, Paras hold the first Miss Shanghai pageant after nation founded, Men’s Uno- global chinese male model competition and Shanghai international model contest (exclusive organizer) etc. Paras is a leading guider for the China’s modeling contest and developing career path for models in the global market.

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