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IMG PULLS OUT OF MIAMI SWIM WEEK

IMG PULLS OUT OF MIAMI SWIM WEEK

Some big changes are hitting Miami, and will surely alter the casting experience.

The Miami Herald reports:

Miami’s annual Swim Week, a series of fashion shows, parties and trade exhibits attended by international press, designers and fashionistas, will be sporting a noticeably skimpier cut this year.
Executives at IMG Fashion, which presents the July swimsuit show’s main attraction – the Mercedes-Benz Fashion Week Swim inside air-conditioned tents outside the Raleigh Hotel on Miami Beach – announced they would be “postponing” their show until 2016 as part of a company-wide redesign to “better reflect the unique needs of its designers and partners.”
Other Swim Week events are expected to continue as planned.
IMG’s decision not to participate this year was the result of several factors, beginning with the purchase of the company by William Morris Endeavor for $2.3 billion in 2013. Since the sale, IMG has been retooling the various Fashion Week events it hosts in cities around the world, including New York, following the loss of Mercedes-Benz as a sponsor.

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